Marketing Analytics Manager

Company: Drum Workshop, Inc. (DW Drums)
Location: Oxnard
Posted on: May 15, 2022

Job Description:

DW Drums does not sponsor - No agencies

REMOTE position - must be able to work PST hours
5+ years of experience in Marketing Analytics or a related field such as business analytics, business intelligence, and/or digital marketing
Extensive experience with SQL, Google Analytics, Mixpanel, Google Tag Manager and others
Front line experience setting up analytics platforms, developing UTM tagging strategies, and creating funnel visualizations
Passionate drummers and musicians with the required experience - we want you!

Is your jam cutting data and slicing and dicing numbers? Do you excel in excel and dream in Data Studio? Do you love uncovering hidden insights? If so, we want to talk with you!

Drum Workshop is looking for a talented--- Marketing Analytics Manager ---to own measurement and analysis across our owned, earned, and paid digital touchpoints. Your focus will be on designing end-to-end analytics solutions that deliver valuable insights to inform our business strategy and marketing investments. Our ideal candidate is passionate about interpreting data and extracting meaningful and actionable insights. You have an innate curiosity for numbers as well as the creative, critical, and business skills to understand how to apply findings. You are an expert at synthesizing, communicating, and visualizing insights and actionable recommendations to audiences at varying levels of technical sophistication. You will bring a mix of marketing and analytics experience and a demonstrated ability to connect the dots between desired marketing campaign/business outcomes and actual results to make actionable recommendations to improve performance.

Your Day-to-Day as our Marketing Analytics Manager:
Serve as the analytics lead for paid, owned, and earned digital channels
Own the marketing analytics stack: from sourcing data and understanding the technical details of its creation to the BI tooling that the marketing team uses daily
Establish marketing analytics models and own the end-to-end data experience, including querying, aggregation, deep analysis, and data visualization
Build and maintain dashboards in Data Studio that enable the fluid sharing and self-service of digital reporting
Establish predictive models across the full funnel, including CLTV, CAC, CPC, CPM, CPE, etc.
Create and maintain digital impact reports that demonstrate performance across platforms, identify trends in customer acquisition, and provide an overview of growth marketing ROI
Define and deliver appropriate analytics implementations for new initiatives, campaigns, pages, and websites, developing business and reporting requirements as necessary
Perform ad hoc analysis for the team and identify factors to improve acquisition & retention performance to improve customer and revenue growth
Analyze complex A/B and multivariate tests, communicate results, and provide recommendations
Design and implement surveys to collect customer feedback and measure brand metrics

What You Bring as Our Marketing Analytics Manager:
5+ years of experience in Marketing Analytics or a related field such as business analytics, business intelligence, and/or digital marketing
Extensive experience with SQL, Google Analytics, Mixpanel, Google Tag Manager and others
Front line experience setting up analytics platforms, developing UTM tagging strategies, and creating funnel visualizations
Experience with third-party research partners such as Nielsen and Comscore
Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables, and large data sets)
Understanding of digital media channels such as Search, Display, Video, Email, Contextual, and Social
Experience analyzing customer, retail, and/or e-commerce data
Hands-on experience from tactical marketing analytics (marketing mix and attribution modeling, campaign performance analysis, ROI estimates, lifetime value modeling) and consumer-oriented marketing analysis (segmentations, user survey, storytelling about consumers, brand positioning, etc.)
Experience working on attribution measurement frameworks, connecting offline and digital analytics models, descriptive statistics, linear regressions, multi-touch attribution modeling, cross-device measurement

Founded in 1972, Drum Workshop, Inc. is a family-owned and operated musical instrument company best known for designing and manufacturing award-winning drums, pedals, hardware, and accessories. Drum Workshop manufactures, markets, and distributes an iconic portfolio of brands including DW - Drums and Hardware, PDP -, Gretsch - Drums, and Latin Percussion -. DW's wide range of products have earned their reputation as The Drummer's Choice and are endorsed by many of the world's top artists, including Phil Collins, Chad Smith, Sheila E., Daru Jones, Mick Fleetwood, Tony Royster Jr, and Dave Grohl, among others. For more information, visit -DWDrums.com.

This is a full-time position located in Oxnard, CA that offers great benefits including Health, Dental, Vision, Life, HSA, 401k, Vacation Pay, Sick Pay and more.

Keywords: Drum Workshop, Inc. (DW Drums), Oxnard , Marketing Analytics Manager, Executive , Oxnard, California