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Social Media & Influencer Marketing Manager

Company: Koppert Biological Systems
Location: Oxnard
Posted on: March 31, 2021

Job Description:

Who We AreKoppert Biological Systems is the worldwide market leader in integrated pest management and disease management. Every day, Koppert Biological Systems helps growers and farmers around the world to combat pests and diseases in a natural and sustainable way. In this way, we hope to make an active contribution to a sustainable society, with safe food in sufficient quantities to feed a rapidly growing population. Our Research & Development has frequently been the source of biological solutions, which were subsequently adopted worldwide.Your RoleWe are currently seeking a passionate and creative Social Media & Influencer Marketing Manager to define and implement social/social influencer strategies for Koppert US across all social media channels. This role will establish and execute a vision for how the organization leverages social media to build brand awareness, purchase intent, brand advocacy and community engagement. The ideal candidate has experience in leading Influencer strategy as it relates to identifying influencers, building relationships, developing content campaigns, and measuring success. Your Responsibilities

  • Champion the brand by creating and developing new and inventive techniques to promote our products across social networks (mainly Instagram, but also identifying key platforms that we should consider if applicable).
  • Build annual social strategies for Koppert that build up to the overall media/brand plans, ensuring continuous innovation and evolution for our social channels and social content strategy.
  • Orchestrate the development of social creativity across all owned platforms in partnership with sales and other creative partners.
  • Stay up to date on new social media tools, best practices, competitive activity and other social media leaders to bring early adopter technologies and trends to Koppert nationally.
  • Stay informed with the evolving social media landscape, including algorithmic changes, and be an advocate within the organization for bold, on-brand social engagement programs.
  • Support the marketing of new products, seasonal offerings, key company happenings, giveaways, and more to the digital world.
  • Oversee day-to-day operations on the brand's social media platforms (i.e. Instagram, Facebook and Youtube) including execution of content strategy and community management.
  • Moderating and capturing user-generated content within the influencer community and building that content into the national social media strategy when applicable..

    Your Knowledge and Experience
    • Bachelor's Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, Business or a related field is required.
    • 5+ years in Digital Marketing with a focus in Social Media is required.
    • Experience building, executing, and expanding an influencer marketing strategy.
    • Demonstrated experience building strategy around content, voice, user generated content and community to deliver a best-in-class social media experience across all platforms.
    • Deep working knowledge of social media channels, including management of performance-based paid social advertising campaigns.
    • Comprehensive understanding of best practices standards for all social media channels including, but not limited to Facebook, Twitter, Instagram, Pinterest, YouTube, etc
    • Ability to travel (air and ground) - up to 25%What We OfferKoppert Biological Systems contributes to better health of people and the planet through our products, our people to support Global Sustainability. The working atmosphere is informal. We are a family company and closely involved with everything that happens within and outside our company. We are consistently looking at ways of improvement and continuing to invest in our employees. This has made us pioneers in the international market when it comes to biological crop protection and sustainable cultivation systems.Comprehensive Benefits Package to include medical, dental and vision insurance, Employer funded Health Savings Account, Tuition Reimbursement, Employer 401K Match, Wellness Program, Employee Assistance ProgramKoppert Biological Systems is an Equal Opportunity Employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. PI132844488

Keywords: Koppert Biological Systems, Oxnard , Social Media & Influencer Marketing Manager, Executive , Oxnard, California

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