Director of Technical Product Marketing
Company: Stack Overflow
Location: Oxnard
Posted on: April 2, 2021
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Job Description:
Stack Overflow is the largest, most trusted online community for
developers to learn, share their knowledge, and build their
careers. More than 50 million professional and aspiring programmers
visit Stack Overflow each month to help solve coding problems,
develop new skills, and find job opportunities.\n \nWe partner with
businesses to help them reach, hire, engage, and enable the world's
developers and technologists. Our products and services are focused
on developer marketing, technical recruiting, market research, and
enterprise knowledge sharing. Our clientele includes Google,
Microsoft, Bloomberg, and many other Fortune 500 names.\n \nStack
Overflow is looking for a Director of Technical Product Marketing
for our B2B SaaS knowledge sharing and collaboration platform,
Stack Overflow for Teams. This role is for a senior product
marketer who has a good grasp on tech evangelism in order to speak
authoritatively and authentically to the B2B SaaS Technology
buyer.\n \nWhile we---re very open to hiring remotely (globally),
we need your working hours to overlap with at least the hours of
10AM - 1PM US Eastern time.\n \n Who We---re Looking For\n You are
an experienced technical product marketing leader, who has helped
scale a fast growing SaaS business focused on technology buyers,
and successfully led and mentored a team. You are a trusted
partner. Product, Sales, and other Marketing team members turn to
you for your knowledge and perspective, they want to collaborate
with you, and they trust that you---ll be critically thinking about
everything that comes your way. You understand the B2B SaaS
technology buyer - from C-Suite down to Developers and
Technologists. You have marketed products to one or more of these
B2B buyer personas. You have been a lead technical evangelist who
can create and deliver content in a variety of media (pitch decks,
website copy, white papers, videos, emails, blogs, social). You
closely follow, understand and can create technical content and
marketing materials that cover concepts and technologies in the
developer and technologist workflow (e.g. DevOps, CI/CD, public
Cloud, containers, Kubernetes, etc.) You have managed individuals
and teams to drive to results; this role will oversee all product
marketing efforts for Stack Overflow for Teams. You have created
actionable buyer personas, crafted compelling positioning and
messaging, written differentiated technical content and thought
leadership, and have worked with internal partners on go to market
strategies for Sales teams and/or other channels. You have
translated complex technical concepts and technologies into
strategic business and customer-centric value propositions. You
have shared these concepts in a variety of media (pitch decks,
website copy, white papers, videos, emails, blogs, social). You
have conducted sales enablement sessions to help reps understand
our product and how to position it effectively with prospects and
customers. You have developed deep technical knowledge about
products and capabilities, competitor products and services, and
the competitive landscape in general. You know why attention to
detail is important and you focus on the details in everything you
do. You are comfortable working with data. You know how to get the
data you need, how to analyze it, and turn it into stories to
support product positioning, marketing campaigns, or sales
collateral. \n \n What You---ll Do\n Priority 1 - partner with
Marketing, Product and Sales leadership to set 2021 priorities /
milestones for Teams Product Marketing Team, while ensuring the
team is set up for success. Priority 2 - partner with Product
Marketing, Growth Marketing, Demand Generation, Product and Sales
teammates to create robust buyer personas, craft impactful
messaging and positioning, and update this across all external and
internal channels and assets. Priority 3 - develop a content
strategy to generate awareness and interest in our product. Work
with your Demand Gen, Content, and Design partners to execute your
vision. Priority 4 - find and craft stories to tell in campaigns,
on our website, and to our clients to help them understand the
benefits of our product. Your everyday responsibilities: Lead the
product marketing team focused on Stack Overflow for Teams
Critically think about any products, strategies, or requests that
come your way Collaborate across internal teams Communicate the
product value to various audiences, using various methods (digital
collateral, videos, etc.) \n \n Who You---ll Be Working With\n
You---ll be on the Product Marketing team, reporting to our Head of
Product Marketing and managing two senior Product Marketing
Managers. In addition to your Marketing partners, you---ll also be
working with Product, Engineering, Research, Design, RevOps,
Customer Success, and Sales teams across Stack Overflow for Teams.
We---re a highly collaborative company. \n \n What You---ll Need To
Have\n Prior B2B SaaS Technical Product Marketing role with full
ownership of buyer persona development, messaging and positioning
and content creation. Skilled at collaborating with and speaking
the language of Technology B2B SaaS buyers and sellers. Experience
leading, developing and growing product marketing teams You have
done and can do these things--- Learned a new product quickly Work
cross functionally across teams and build trust with your partners
Excel at working collaboratively Manage your priorities and
requests Think and act strategically as well as execute on tasks on
time A strong storyteller and writer, you know to how get and keep
attention from different B2B buyers Communicate effectively - you
can adjust how you communicate depending on who you are speaking
with and what you need to say Write up findings and present them to
various partners so they know what they need to know and have clear
direction to make decisions Familiarity with how DevOps, software
development, and IT teams work and collaborate together \n \n Also
Note\n If this job interests you but you aren---t certain if you
meet all of the requirements, apply anyway - we value different
perspectives and experience. We---ll only consider applications
with a cover letter - please make sure to include yours and tell us
what you---ll bring to the team. \n \n What You---ll Get In
Return\n Competitive Base Salary 20 days paid vacation Generous
parental leave (16 weeks at 100% pay), family care leave, and
unlimited sick days Stock options Completely free health insurance
(no copay, no premiums) Gym membership reimbursement Employees will
never be poked with a sharp stick \n If you want to work
remotely---. We---ll reimburse you up to $2,000 to set up a great
home office.\n \n If you want to work in our office--- You---ll be
in our headquarters in New York City, and enjoy additional benefits
like free lunch every day prepared by our own in-house chefs,
transportation reimbursement, and all the espresso you can drink.\n
\n Employment is conditioned upon successful completion of a
background check and upon having the appropriate legal right to
work.\n \n Diverse teams build better products.\n \n Legally, We
Need You To Know This\n \n Stack Exchange, Inc. does not
discriminate in employment matters on the basis of race, color,
religion, gender, national origin, age, military service
eligibility, veteran status, sexual orientation, marital status,
disability, or any other protected class. We support workplace
diversity.\n \n But We Want To Add This\n \n We strongly believe
that diversity of experience contributes to a broader collective
perspective that will consistently lead to a better company and
better products. We are working hard to increase the diversity of
our team wherever we can and we actively encourage everyone to
consider becoming a part of it.\n \n#LIRemote
Keywords: Stack Overflow, Oxnard , Director of Technical Product Marketing, Advertising , Oxnard, California
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